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Web & Design
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- Image manipulation / retouching, Graphic user
interface (GUI) design, Corporate identity, Business
cards, Brochures, Logos & Icons, Package &
product design.
- PHP, HTML, CSS, Javascript, MySQL.
- Working knowledge of Flash (Interactive banners
etc.)
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Marketing & Business
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- Driving targeted traffic using multiple marketing
strategies (Article marketing, PPC, Viral marketing,
YouTube, Social Media, etc.)
- Formulating & executing cost effective
Pay-Per-Click advertising campaigns (Google AdWords,
MS AdCenter, Yahoo! Search Marketing)
- Writing ad-copy that captures and retains
attention; translating traffic to leads and
conversions.
- Basic knowledge of SEO (Search engine
optimization.)
- Optimizing and testing content (Analytics, A/B
testing, etc.)
- Writing and building opt-in mailing lists.
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Education & Experience
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- Bachelor's degree in Business Administration
& Economics
- Academic courses in Marketing strategies, Java
& C++ programming, Consumer Psychology, Online
marketing, Funding, Behavioral organization and
Information systems.
- Strategic advisor for a non-profit organization,
a process which consisted of surveying the
organization, identifying its main strengths,
weaknesses, opportunities, and threats, formulating
recommendations & solutions, guiding the
non-linear process of detecting the organization's
core missions and values, conceiving a vision and a
strategy, and overseeing their implementation.
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1
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Integrity
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I...
- believe in earning compensation rather than
demanding it.
- value honesty and long term relationships over
short term profits.
- find trust a stronger motivator than compensation
& contracts.
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2
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Commitment
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I...
- hold myself to a high standard.
- thoroughly and meticulously prepare for jobs
& projects.
- pay close attention to detail.
- commit myself fully to the job at hand.
- do not label a project or task finished until all
parties are happy with the results. If you're not
satisfied, I'm not satisfied.
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3
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Joyfulness
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I...
- welcome creative challenges and opportunities for
professional growth.
- try to take neither myself nor my designs too
seriously, bringing the joy I find in creating,
designing, and writing to every project I undertake.
This, however, does not mean that I take tasks,
deadlines, or agreements lightly.
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1
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"The Big Picture"
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- I understand the needs of online businesses in
the 21st century -- and know how to meet them.
- My experience with and passion for the web, design, &
all things innovative keep me at the forefront of Web
2.0 trends.
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2
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To the Point
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- I'm not a fan of gimmicks or drawn out descriptions - what you see is what you get.
- I like to believe I'm a quick
learner.
- I value your time; I keep things short and
sweet.
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3
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Personal Touch
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- I always take the time to get to know my clients, their
business, and their product.
- I do not undertake more than a fixed amount of
projects at a time.
- I will tailor each website, design, and / or
campaign to your business.
- There are no middle-men, no third parties;
clients are in direct & constant communication
with me. We work together to get the results you
want.
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4
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One stop shop
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- From planning to marketing & testing, I can
help you with all aspects of building a small online
business, including:
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Designing: Bringing your design
concept to life; creating an immersive "feel" that
represents your company.
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Coding: Forming a seamless,
integrated core that will support and enhance user
experience, and allow your customers to interact
with you.
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Authoring: Writing impactful and
effective sales copy.
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Marketing: Driving targeted
traffic to your website and generating
conversions.
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Testing: Optimizing and revising
campaigns to save costs and increase conversion
rates.
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5
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Standards
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- All my websites comply with W3C markup standards
and have a "clean code" based mostly on CSS,
endearing your website to search engines.
- My cross-browser compatible coding expands your
reach, making you accessible to every potential
customer.
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